Good Morning.
I have called you all here today to talk about customer satisfaction. Not just any customer satisfaction, but sustainable customer satisfaction and the companies that are able to achieve it. And not just any companies, but companies that make inboard water sports boats.
First we shall recognize Tige Boats, Inc. for its excellence in customer satisfaction. For the seventh year in a row Tige Boats is been able to achieve recognition by the National Marine Manufacturers Association (NMMA) CSI Award Program for its outstanding customer satisfaction. This makes Tige Boats the only inboard manufacturer to have been awarded such an honor for that many years in a row. The NMMA CSI Award Program recognizes participating manufacturers that continuously measure customer satisfaction and pursue never-ending improvement to better serve their customers
But hold the phone! Here comes Nautique screaming up the rear! Nautique has also been recognized by the NMMA CSI Award Program for its superb customer service. Here's the kicker. Nautique boasts the second best record with a six year streak of earning such an honor.
Heres how it works: customer satisfaction surveys are given to purchasers of new Tige boats at the point of purchase and sent to them after a few months of boat use. The results of both surveys are then independently measured buy the NMMA to determine satisfaction with the product and dealer. Boom-Bada-Bing-Bada-Bagoosh. Tige Boats and Nautique Boats come out on top. In 2011, over 30,000 boat buyers were surveyed.
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